Time travel back to 2014, a budding entrepreneur, Graham Jules attempted to release his start-up manual, Business Zero To Superhero. Marvel and DC Entertainment launched a legal dispute over the title of the book, due to the word ‘Superhero’ in the title.
Marvel claimed copyright infringement due to their trademark ‘Superheroes’. Jules claimed the word was generic and in the public domain. The battle commenced.
After two years of legal wrangling, Marvel and DC backed down in 2016. Jules was finally able to register his trade mark “Zero to Superhero” and release the book.

Jump forward to 2023, Jules is the founder of Pop Up World, a digital platform that aims to help budding entrepreneurs and start-ups “reach for the stars”. The platform has gained significant traction via its Cardano-based token (PUW) launched in 2021.
The latest development on the platform is an NFT collection based on the book Business Zero To Superhero by the founder himself. As highlighted, the book received major notoriety and worldwide media exposure after a trade mark dispute with multi-billion dollar media company and Superman creators, Marvel & DC Entertainment.
The official trade marked collection features full classic comic book pages and images from the book. The NFTs are strictly limited and feature full pages of comic book stories including text and speech bubbles.
Jules says, “I’m passionate about helping the unrepresented underdogs win! It’s been a huge battle to get this far but the sale of these NFTs can help us grow the platform and continue to help launch exciting projects and entrepreneurs via Pop Up World.”
NFTs can be found exclusively on the Cardano NFT marketplace Jpg.store for a limited period only.

For more information on Pop Up World:
Zero To Superhero marketplace on jpg.store:
https://www.jpg.store/collection/popupworld
PUW Token:
https://popupworld.co.uk/popupworldtoken
Cardano stake pool (PUWSP):
https://popupworld.co.uk/popupworldstaking
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The Pop Up World Token is designed specifically for entrepreneurs, to store value and to utilise on our platform Pop Up World. Join the revolution in financial freedom today.
Get the token on Cardano Decentralised Exchanges (DeXs), MuesliSwap, SundeSwap, Wingriders and Minswap. Or click the link here:
Pop Up World token has a growing ecosystem
Earn and help support the Pop Up World Blog and entrepreneurs worldwide by joining our Pop Up World Stakepool! Go to https://popupworld.co.uk/popupworldstaking
Thanks!
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The Pop Up World Token is designed specifically for entrepreneurs, to store value and to
***Disclaimer: This article is not financial advice and is given for informational purposes only. Readers should conduct their own research and not invest more than they can afford to lose. Crypto is extremely volatile, and as such can drop in value considerably without notice. You should always seek legal advice to understand if the use or investment in crypto is allowed in your jurisdiction.
Earn and help support the Pop Up World Blog and entrepreneurs worldwide by joining our Pop Up World Stakepool! Go to https://popupworld.co.uk/popupworldstaking
Thanks!
Want to learn how to stake on Cardano? Read this article:
It starts with an idea. Pop Up World is a platform that helps start-ups and small businesses reach for the stars. No matter what size you are. Use our start-up guide Business Zero to Superhero, Design your Logo. Connect with investors via our Investor Connector. You can start a Website and Domain name. You can Search for and promote your Premises. You can promote your idea for free on our Pop Up World Ads site, you can even form a Limited Company You can also join us on our journey via the Pop Up World Token (PUW).
***Disclaimer: This article is not legal or financial advice and is given for informational and entertainment purposes only. Readers should conduct their own research and not invest more than they can afford to lose. Crypto is extremely volatile, and as such can drop in value considerably without notice. Pop Up World has a global presence and is not specifically targeting any jurisdiction with its content. Any crypto references are not intended for UK businesses or consumers. You should always seek legal advice to understand if the use or investment in crypto is allowed in your jurisdiction.