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Is “Wisdom of the Crowd” Still Valid for Entrepreneurs? – What Entrepreneurs Must Know

When starting a new business, many entrepreneurs ask the simple question: what do people actually want? It’s a valid question, and conventional thinking advises that budding entrepreneurs should conduct market research, community votes or take into consideration the ‘wisdom of the crowd’ to initiate their venture. So, should entrepreneurs listen to the crowd, or should…

Is YouTube a ‘Creator Dictator’? -Shock Channel Ban for Virtual Heaven (Back to Reality) – What Does It Mean for Content Creators?

In a shocking development, YouTube has banned the recently launched Virtual Heaven (Back to Reality) YouTube channel, deleting all videos and content from YouTube entirely. The ban occurred without warning and without any strikes. Many content creators have had their channels banned overnight. Recently, some have been demonetised or removed entirely due to continual changes…

Our Largest Twitter (X) Promotional Campaigns – What Can Entrepreneurs Learn?

X, formerly Twitter, is sometimes forgotten about when it comes to brand promotions and raising awareness for your business. However, X should not be underestimated. Much like Facebook Ads and Google Ads, X promotions can be fine-tuned to hone in on the required demographic or follower characteristics of your target audience. Furthermore, the costs, depending…

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