Here are Three Common Naming Errors That Can Set Your Business Back—And How to Avoid Them

Not many entrepreneurs realise that all the effort they’ve put into developing their brand can be destroyed by one mistake, particularly one involving the brand name they choose. Undoubtedly, choosing an inappropriate brand name is among the worst things you can do to your company.  This is because your brand’s personality is formed and shapedContinue reading “Here are Three Common Naming Errors That Can Set Your Business Back—And How to Avoid Them”