On July 18th, 2025, U.S. President Donald Trump took the historic step to sign into law the Guiding and Establishing National Innovation for U.S. Stablecoins Act, otherwise known as the GENIUS Act.
In this article, we look at some of the benefits and what entrepreneurs can learn from this groundbreaking legislation.
Here goes…
What is a Stablecoin?
A stablecoin is a form of cryptocurrency that is tied to the price of a stable asset, usually a currency like the U.S. dollar or a commodity like gold.
The purpose of a stablecoin is to maintain a consistent value over time.
A traditional crypto asset such as Bitcoin, Ethereum or Cardano can be significantly volatile and while this is great for speculation, there could be some change in value during the course of an important transaction.
This volatility makes traditional cryptocurrencies less appealing for everyday transactions or for users who want to save their crypto without the risks of market fluctuation.
U.S. dollar stablecoins allow crypto users a stable crypto to transact with worldwide, tied to the U.S. dollar without a bank account, high banking fees or middlemen.
Benefits
President Trump announced his plan to make the United States the “Crypto Capital of the World”, and the GENIUS Act brings this vision closer to reality.
Trust
The new legislation provides trust in crypto assets due to the strong reserve requirements.
The GENIUS Act requires all stablecoins to be backed 100% with U.S dollars or short-term treasuries. Stablecoin issuers also need to make regular public disclosures showing the proof and composition of reserves.
This should allow entrepreneurs to finally trust crypto transactions for important business transactions without the fear of volatility and allow innovation in the space with regulatory clarity.
Increased Stablecoin and U.S Dollar Demand
The GENIUS Act should generate significant demand for the U.S dollar as a global reserve currency by requiring stablecoin issuers to fully back their stablecoins with the U.S dollar.
In addition, the legislation should promote increased user activity worldwide in the crypto space, as users would need to create the associated crypto wallets in order to transact across borders without middlemen or many limitations.
The legislation allows for the designing of business models with a clear rulebook in mind, allowing for institutional partnerships and broader market adoption.
Combats Illegal Activity
One of the biggest concerns of adopters of digital currency is one of scams or illegal activity.
The GENIUS Act demands that stablecoin issuers comply with anti-money laundering regulations, and they must also have the ability to freeze, burn or seize any illicit assets.
This should mean greater protection for consumers from scams and other fraudulent activity.
This is good news for entrepreneurs as there is a potential for recourse on scams or fraudulent activity when using stablecoins for legitimate business activity.
Consumer Protection
The GENIUS Act aims to offer significant protection for consumers. As mentioned previously, the act gives consumers protection via anti-money laundering regulations and potential recourse for scams or fraudulent activity.
In addition, stablecoin issuers must adhere to strict marketing rules to protect users from deceptive practices.
In the event of insolvency of a stablecoin issuer, the Act allows for the prioritisation of stablecoin holders above all other creditors, giving consumers some peace of mind should their stablecoin of choice go belly up.
A New Financial System
The GENIUS Act offers the potential of a brand new financial system fit for the 21st century.
Incorporating stablecoins into the financial asset mix means banks will no longer be the main beneficiaries of financial transactions and money transfer.
The Genius Act opens up the door for private companies to create their own stablecoins and offer them to their customers, and the world should they wish.
Obviously, this opens up huge opportunities for entrepreneurs with the resources to meet the required regulations and launch their own stablecoin.
Also, entrepreneurs who can help build wallets or software to make crypto transactions easier for small businesses or increase mass adoption to interact with the blockchain of choice should find significant opportunities.
All in all, the GENIUS Act solves the main problem that crypto has had up until now, which is that very few people use it to transact worldwide on a day to day basis.
Final Thoughts
All founders and entrepreneurs should take note. The GENIUS Act offers up the potential of the dawn of a new digital financial system.
Much like the dawn of the internet, there is huge potential for innovation in the cryptocurrency space.
The GENIUS Act offers more than just regulation, it offers an invitation; An invitation for innovation, trust, consumer protection and increased adoption of cryptocurrencies.
The game has changed, and for those who adapt quickly, the opportunity is enormous.
Good luck!
***Disclaimer: This article is not financial advice and is given for informational purposes only. Readers should conduct their own research and not invest more than they can afford to lose. Crypto is extremely volatile, and as such can drop in value considerably without notice. You should always seek legal advice to understand if the use or investment in crypto is allowed in your jurisdiction.
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***Disclaimer: This article is not financial or legal advice and is given for informational and entertainment purposes only. Readers should conduct their own research and not invest more than they can afford to lose. Crypto is extremely volatile, and as such can drop in value considerably without notice. Pop Up World has a global presence and is not specifically targeting any jurisdiction with its content. Any crypto references are not intended for UK businesses or consumers. You should always seek legal advice to understand if the use or investment in crypto is allowed in your jurisdiction.
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