Having a decent amount of website traffic is essential for entrepreneurs looking to grow their businesses. In this article, we look at the main sources of online traffic and take a look at actionable ways we can help increase traffic to your website.
Here goes…
Traffic Sources
In order to properly analyse and increase your web traffic it’s essential to understand where the common sources of web traffic are likely to come from.
Data from analytics.usa.gov indicates the distribution of web traffic to be the following:
- Organic Search: 40.3%
- Direct: 40.2%
- Referral: 11.1%
- Email: 5.1%
- Organic Social: 1.3%
Surprisingly, this data suggests that organic search, (users finding your site via search engines) and direct traffic (users typing in your website address into the browser) carry almost equal weight.
Referral traffic, (users that come from third party websites) only account for around 10% of traffic. While email traffic accounts for 5%.
Surprisingly social media drives the fewest website visits at just over 1%.
With all that in mind, we can adapt relevant and effective strategies to build your web traffic.
Optimise for Organic Search
Optimising your website for organic search is one of the most important things you can do to generate increased web traffic.
Aim to optimise your site for keywords relevant to your niche by utilising Search Engine Optimisation (SEO).
You can use tools like Google Keyword Planner or Ahref Free Keyword Generator Tool to analyse which keywords you should be aiming for.
You should create high-quality content that integrates your chosen keywords naturally into the copy and create content that aligns with your potential users’ intent.
You should also build high-quality backlinks to your website to increase authority and your position in search engine rankings.
This is commonly called Off-Page SEO strategies.
You should also look at On-Page SEO strategies such as website speed, site maps and meta tags to improve your on-page website optimisation.
You can use tools such as Seoptimer to analyse areas that you might need to look at.
For more information on SEO read our two articles here:
Enhancing Direct Traffic
As the data suggests, direct traffic to your website is extremely important. Since this involves users typing in your website URL directly into the browser, you are going to have to build sufficient brand awareness to increase direct traffic to your site.
Building a recognisable and memorable brand will take time, but is essential to build brand awareness. Look at things such as your logo, events and email marketing to help grow your direct traffic.
Building an online app for your brand may also be another way to drive users to your website directly.
Referral Traffic
Increasing your referral traffic means getting your website listed on numerous sites online.
This could involve collaborating with online influencers or getting press articles for your brand on popular internet sites.
You should consider listing your business in any relevant directory listings and aim to engage with communities within your niche on sites such as Reddit or Quora.
Email Traffic
Having an effective email campaign strategy is a great way to build website traffic that is often overlooked.
Aim to build a database of all your customers from day one and keep them updated by sending them relevant and useful content on a regular basis.
Use buttons or links in your email to drive them to your website.
You can use software tools such as Brevo or Hubspot to automate your email campaigns.
Social Media Traffic
While social media drives a smaller share of website traffic, it’s still an important tool to drive awareness and traffic to your site.
You should aim to create a profile for your brand on any suitable platforms. Twitter (X), Facebook, Instagram, LinkedIn, TikToK and YouTube are all suitable candidates.
Social media tends to be more visual, so ensure your images are vibrant and are associated with your brand.
Consider using paid campaigns to increase the reach of your posts on social media, especially when you are starting out and have few followers.
User Generated Content (UGC) is another important marketing opportunity on social media. Aim to encourage users to create and share content featuring your brand.
Final Thoughts
Increasing your web traffic is an essential part of growing your business. While organic search and direct traffic offer the largest opportunities for growth, entrepreneurs should not ignore email traffic and referrals from third-party sites as effective strategies.
Social media traffic although the smallest of the options should be considered for its effectiveness in building awareness and trust within the marketplace.
By implementing these strategies and continuously analysing performance you can not only boost your web traffic but build an engaged and loyal audience,
Good luck!
Pop Up World token has a growing ecosystem and is one to watch for the future.
Pop Up World YouTube Reviews:
Review. NFTsGuide – English
Review. Malik Atif – Hindi -Urdu
Review. Inside Crypto – Hindi – Urdu
Review. Convincing Crypto – English
The Pop Up World Token is designed specifically for entrepreneurs, to store value and to utilise on our platform Pop Up World. Join the revolution in financial freedom today.
Get the token on Cardano Decentralised Exchanges (DeXs), MuesliSwap, SundeSwap, Wingriders and Minswap. Or click the link here:
Pop Up World token has a growing ecosystem
Earn and help support the Pop Up World Blog and entrepreneurs worldwide by joining our Pop Up World Stakepool! Go to https://popupworld.co.uk/popupworldstaking
Thanks!
Want to learn how to stake on Cardano? Read this article:
It starts with an idea. Pop Up World is a platform that helps start-ups and small businesses reach for the stars. No matter what size you are. Use our start-up guide Business Zero to Superhero, Design your Logo. Connect with investors via our Investor Connector. You can start a Website and Domain name. You can Search for and promote your Premises. You can promote your idea for free on our Pop Up World Ads site, you can even form a Limited Company You can also join us on our journey via the Pop Up World Token (PUW).
Pop Up World Blog 