As an entrepreneur getting your website up and running is an essential but relatively simple task.
The real challenge comes when you want to drive relevant traffic to your site to generate leads and sales.
In this article, we look at how you can use SEO (Search Engine Optimisation) to turbo-charge the amount of visitors heading towards your website. Here goes…
1. Keyword Research
Keywords are words or phrases that a potential customer may use in a search engine to find a particular service or information they are looking for.
By targeting specific keywords you will be setting your site up to to be found by someone searching using those particular keywords. Unfortunately, there are millions of websites all vying for the most popular search terms in your sector.
Using keyword research is an essential part of this process. Common keywords may be extremely difficult to compete for. You can use SEO tools like Google Keyword Planner, Ahrefs or Ubersuggest to find low-competition keywords that you can rank for easily in your niche.
Action Tip: Focus on ‘long-tail keywords’ that reflect specific products or services to target more qualified leads.
2. Quality Content
Search engines aim to reward content that provides the most value to users. Ensure your web content is made to be useful to visitors. Avoid stuffing keywords into your content to try to manipulate the search algorithm.
Aim to write high-quality blog posts and articles that attract visitors in order to keep them engaged, improving the amount of time they spend on your site and bounce rates.
Action Tip: Create content that answers users’ questions or solves their problems. Use tools like SEMrush to identify trending topics in your niche.
3. On-Page SEO
On-page SEO involves delving into your website’s code to tailor various elements to make it more visible to search engines.
Key elements to look at in your website’s code include title tags, meta descriptions, headers, alt-text and URL structures.
You should edit these elements to ensure your main keywords appear within the code of your website.
Action Tip: Ensure your primary keyword appears in the title tag, URL, and meta description, and structure content using header tags (H1, H2, H3) for readability.
4. Mobile Friendliness
A large number of users are using their phones to search for content. Ensure your website is mobile friendly and Google will prioritise your site over non-mobile friendly sites.
With over 60% of searches coming from mobile devices, a responsive design is non-negotiable.
Action Tip: Test your website’s mobile performance using Mobile-Friendly Tester. Optimise page load speeds and ensure buttons and text are easily clickable on smaller screens.
5. Build High-Quality Backlinks
Backlinks are links from other websites to yours. They operate as a signal to search engines that gives some indication of the popularity and authority of your website.
Put simply, each website is given an authority score, the more high-authority sites that point to your website the higher the indication to search engines that your site is authoritative and trustworthy.
Action Tip: Focus on earning links from industry-relevant, high-authority sites through guest blogging, collaborations, and valuable content.
6. Local SEO Strategies
If you have a physical space optimising your website for local search is essential. Ensure you include your business name, address and phone number. Claim your Google My Business profile.
Action Tip: Encourage happy customers to leave reviews on Google and Yelp, as positive reviews improve local search rankings.
7. Leverage Analytics
SEO is an ongoing process. Use tools such as Google Analytics and Google Search Console to keep on top of how things are progressing.
By keeping track, you will gain visibility on areas that need improvement.
Action Tip: Regularly review analytics to identify pages with high bounce rates or low dwell times and tweak them for better user engagement.
8. Optimise for Voice Search
Voice search is becoming increasingly popular, especially with the rise of virtual assistants like Siri, Alexa and AI. This trend requires a shift toward conversational, question-based content.
Action Tip: Use question-based keywords and focus on local queries, as most voice searches have local intent.
9. Evergreen Content
Evergreen content is content that is not time and date-sensitive and remains relevant over a long period of time. Evergreen content will drive content consistently over many months even years. Examples include how-to guides, glossaries, and industry frequently asked questions (FAQs).
Action Tip: Invest in creating and maintaining evergreen content while occasionally refreshing it to keep it current.
10. Utilise Social Signals
Social media can help your website and improve SEO by driving traffic, building brand awareness and providing backlinks.
By engaging with audiences on Twitter (X), Instagram or LinkedIn for example you can enhance your contents reach.
Action Tip: Share your content on social platforms and encourage users to engage, comment, and share to build visibility.
Final thoughts
SEO is part art and part science. Technical knowledge is required but also an in-depth understanding of your audience.
For best results, you will need to combine all the elements mentioned in this article including keyword research, backlink strategy, on-page optimisation and high-quality content creation.
By adopting these strategies you can ensure your site stays ahead of your competition in your sector and your site can be found on the search engines when users search for your preferred keywords.
Good luck!
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***Disclaimer: This article is not financial advice and is given for informational and entertainment purposes only. Readers should conduct their own research and not invest more than they can afford to lose. Crypto is extremely volatile, and as such can drop in value considerably without notice. Pop Up World has a global presence and is not specifically targeting any jurisdiction with its content. Any crypto references are not intended for UK businesses or consumers. You should always seek legal advice to understand if the use or investment in crypto is allowed in your jurisdiction.
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