In this article, I will share some start-up marketing ideas to help your start-up grow. Marketing can be a bit confusing for some start-ups, especially if you are a first-time entrepreneur. This is because there is so much information about marketing out there. The aim of this article is to;
a) Get you thinking about your marketing in a different way.
b) Help you achieve better results with less work.
c) Give you some different ideas for your marketing.
d) Show you a few quick wins
Here we go…
Understanding your market.
To be successful in business your marketing has to be on point, this means understanding exactly who your target market is and what they want. Make sure you are targeting the right people and not just anyone. Your marketing should be focused in a very specific niche. Understanding this will help you focus on your audience and you will get better results.
You need to have good quality content online that people want to engage with. This is the one thing that will make or break your marketing campaign. You can’t just throw content on the internet just for the sake of it. You should be making sure that the content you make is packed full of value for your target audience. What is value? You should aim to provide at least one of these.
a) Be useful.
b) Make them laugh.
c) Insightful or thought-provoking.
Search Engine Optimization (SEO) is a huge topic and it would be almost impossible to cover everything you need to know here. Quick areas to look at that can have the greatest impact would be.
a) Your website load speed.
b) Backlinks to your site (The number of sites that link to you) – ensure you gain high- quality backlinks.
c) Keyword research – target long-tail keywords that have low competition.
You can research potential keywords by using tools such as:
The internet is a powerful tool. If your start-up is focused on technology, then you should consider a viral marketing campaign. This is where your product is so good that customers automatically recommend it to their friends, who then become customers. Essentially your business grows exponentially. The ALS “Ice Bucket Challenge” is an example of a viral campaign with more than 17 million people worldwide posting their videos.
Everyone knows it’s important to have a social media presence but many start-ups just post online without much interaction. Try to engage with your audience by replying to the occasional Tweet, commenting and answering questions. The more you comment and like the more visible you will be. Facebook, Twitter, YouTube and Instagram are the best places to start.
Blogging is an important part of increasing your online visibility. Blogs are ranked highly by Google, so if you write engaging articles you can attract a number of high-quality visitors. Don’t forget to add your blog to a variety of high authority blogging sites to increase your site’s ranking in the search engines.
Try to include video in your marketing mix. YouTube is the second most popular social media platform with an estimated 2.3 billion users worldwide. Good quality videos are ranked highly on Google and can rack up thousands of views in a short time if your content hits the spot.
Free Ads sites.
Free online ads can be used to drive visitors to your site. If you utilise high domain authority sites you can also increase your ranking in the search engines. Sites such as Pop Up World Ads allows you to post ads for your business for free.
Competitions are a great way to drum up interest in your offering. You should ensure you collect the email address of the entrants and add them to your database so you can reach out to them once the competition closes.
A good quality press release can gain a lot of traction and long-lasting backlinks to your site. If the release is popular it may get picked up by major news outlets. Write them in the third person. If you write them in the first person then google ignores the article. Your release should also be ‘newsworthy’, not just an advert for your product. There are many press release submission sites, for example, https://www.einpresswire.com/ that you can submit your release to.
Events and trade shows.
Attending trade shows and events is a great way to make new contacts and raise awareness of your brand. Remember to collect the email addresses of all those that you meet to build your email list.
With the above tips, you will be on your way to more positive results and less time wasted on marketing.
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