Creating a strong brand presence is essential for your start-up’s success. Content marketing is a powerful tool to help with that goal. The essence of content marketing is to attract an audience by creating interesting and useful content to engage the target audience. In this article, we look at a few techniques you can useContinue reading “Content Marketing Strategy for Start-Up Success”
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UFO Disclosure – What Can Entrepreneurs Learn?
Unless you have been living under a rock you should have noticed that the interest in UFOs or UAPs as they are now called has reached astronomical levels. On the 22nd December 2023 President Biden signed into law the FY 2024 National Defense Authorization Act (NDAA, H.R. 2670). Section 1687 provides for the collection ofContinue reading “UFO Disclosure – What Can Entrepreneurs Learn?”
5 Start-Up Jokes For Xmas!
So, it’s that time of year again! Xmas is here hurray! OK, If you’re not looking forward to the festivities too much, turkey, in-laws, unwanted gifts etc. We thought we would give you something to chuckle about, maybe, just a little. Here are five start-up jokes courtesy of Mr Chat GPT. Enjoy. How many start-upContinue reading “5 Start-Up Jokes For Xmas!”
Scaling A Start-Up – Navigating the Challenges
Beginning the challenging task of scaling your start-up is an exciting phase of your start-up’s growth. However, the challenges you are about to endure can make or break your new company. It’s essential that you navigate these challenges successfully by planning strategically and adapting along the way. In this article, we give some guidance toContinue reading “Scaling A Start-Up – Navigating the Challenges”
Bootstrapping vs. Seeking Investment: Which Is Right for Your Start-Up?
Launching a start-up is exciting but there is often an issue; how to fund it. Entrepreneurs usually have two options, bootstrapping or seeking external investment. In this article, we’ll look at the pros and cons of both options. Bootstrapping Bootstrapping, in the context of start-ups, means funding your business using your own resources. Any revenueContinue reading “Bootstrapping vs. Seeking Investment: Which Is Right for Your Start-Up?”
Changpeng Zhao Binance – CEO ‘CZ’ Downfall. What Can Entrepreneurs Learn?
So, another day another downfall of a cryptocurrency mogul. Changpeng Zhao also known as ‘CZ’, the CEO of the largest cryptocurrency exchange in the world, Binance was forced to step down in November 2023 after pleading guilty to money laundering charges. This spectacular fall from grace resulted in a $50 million personal fine and aContinue reading “Changpeng Zhao Binance – CEO ‘CZ’ Downfall. What Can Entrepreneurs Learn?”
Surprising Sales Stats Every Founder Should Know
Sales is a dynamic field with ever-evolving trends and statistics that can greatly influence success. As a founder, you may not have a background in sales so understanding these surprising sales stats can provide valuable insights and help you adapt to the changing landscape. First Impressions Matter First impressions are crucial in sales, and theContinue reading “Surprising Sales Stats Every Founder Should Know”
WeWork Bust. – What Can Entrepreneurs Learn?
WeWork the office space start-up has gone bust. Once worth in the region of $47bn, the company’s shares plummeted to near zero in August 2023. By November 2023 the company had filed for bankruptcy. Once run by controversial CEO Adam Neumann who had pumped the company massively but inadvertently scuppered any possibility of the company’sContinue reading “WeWork Bust. – What Can Entrepreneurs Learn?”
Start-Up Mistakes to Avoid
Getting your start-up off the ground is challenging and hopefully rewarding. Your path to success may be littered with obstacles and challenges. In this article, we’ll look at the five mistakes your start-up should avoid. Here goes! Neglecting Market Research One of the most basic mistakes a founder can make is diving into a ventureContinue reading “Start-Up Mistakes to Avoid”
The Art of Pitching to Investors: 5 Tips for Start-Up Founders
Finalising investment funds for your start-up venture is an important milestone in your journey. A convincing pitch can make all the difference in enticing investors to invest in your business. In this article, we look at five essential tips to help blow their socks off! Know Your Audience Before you start pitching to investors, it’sContinue reading “The Art of Pitching to Investors: 5 Tips for Start-Up Founders”
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