When meeting someone in business or in a personal capacity, first impressions are often made in seconds.
In this digital age, entrepreneurs need to be mindful that meeting someone in person has its own set of rules that can determine the trajectory of the relationship from the outset.
In this article, we take a look at the unsaid etiquette of meeting and greeting in business.
Here goes…
The Importance of a Professional Greeting

Entrepreneurs should ensure to greet appropriately. The lack of a professional greeting could signal sloppiness, dismissiveness or even arrogance.
A professional greeting signals to the other person that you value their time and presence.
An example of a professional greeting could be, “Good morning, it’s a pleasure to meet you. My name is [Your Name].”
When introducing yourself for the first time ensure you also state your role and company name.
If there are other team members in the meeting introduce those with senior or higher-ranking positions first.
The Handshake and Alternatives

The handshake is often seen as the best option to communicate professionalism in business situations.
Ensure the handshake is not overbearing or too overpowering, which could signal overdominance.
Since COVID, many have adopted alternatives such as the nod or clasping of hands together rather than physical touch.
Some cultures may avoid physical touch, so ensure you understand the norms in international settings to avoid awkward moments.
In most Western settings, the physical act of a handshake will help build a professional bond between all parties.
International Greetings:
| Region / Country | Physical Greeting | Notes |
|---|---|---|
| USA, UK, Canada | A firm handshake | Eye contact and smile are key |
| Japan, Korea | Bow | Depth shows respect |
| UAE, Saudi Arabia | Hand over heart (or gentle handshake) | Gender norms apply |
| France, Spain, Brazil | A kiss on cheek | Often after relationship established |
| India, Nepal | Namaste | Non-contact, respectful |
| New Zealand (Māori) | Hongi | Traditional, ceremonial |
| Ghana, Nigeria | A light handshake with variations | Right hand only |
Addressing People Properly

It’s important to recognise names and titles when greeting someone for the first time.
Ensure you use their formal title and last name unless invited to do otherwise.
For example, “Good morning, Dr Tanaka”.
Most importantly, ensure you also have in mind the organisation the other person works for and ensure you pronounce all names, both personal and company names, properly.
Using this approach shows respect and avoids coming off as rude, overfamiliar or worse, unprepared.
Body Language

Body language or non-verbal communication is an important part of meeting and greeting.
Ensure you maintain appropriate eye contact with all attendees of the meeting.
A warm professional smile can make a huge difference and make attendees feel welcome and respected.
Your posture is also vitally important; fidgeting, arm crossing or playing with your phone can send negative signals to the meeting attendees.
Arrive on Time

Arriving on time is one of the easiest things to do to signal respect and reliability for other people’s time.
Being on time means being a few minutes early, not precisely on commencement of the meeting.
If you are the host of the meeting, ensure you arrive early enough to set up and prepare prior to your guests’ arrival.
Ensure you arrive early enough to be mentally prepared for the meeting. Ensure you know all the names of people you are about to meet and have a game plan in place accordingly.
Follow Up

Remember that good etiquette extends beyond the first meeting. A brief follow-up email thanking the person for their time can reinforce the positive impression you have made so far.
Final Thoughts
Meeting and greeting in person is a professional skill that all entrepreneurs should learn, especially in this digital age.
Mastering this art ensures your first impression is not only positive but long-lasting, laying the groundwork for respectful professional relationships.
Good luck!
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