In the digital world we live in today it has become increasingly important that entrepreneurs build their own personal brand. Your business brand will tend to focus on products or services while your personal brand showcases the person behind the business.
People want to buy from people they know. In order to stand out from the crowd, it’s essential you consider building your personal brand’s profile. In this article, we do just that. Here goes…
Define Your Core Values
When building your personal brand you need to consider the following:
- What do you stand for?
- What are your values?
- How do you want to be perceived?
Your purpose and core values should line up with your business mission and make up the foundation of your personal brand.
For example, if you are an entrepreneur in eco-friendly products. Your personal brand should centre on your passion for the environment, wildlife and your driver to make a difference to the world we live in.
You do not want to build this personal brand image just for the sake of it, authenticity is key.
Remember, anything you do that conflicts with your personal brand could have a detrimental effect on your business. So your personal brand should be genuinely aligned to your beliefs.
Your Expertise
Your personal brand needs to reflect your actual area of expertise. You will need to break down your areas of knowledge and decide which areas you want to focus on.
You can build authority by sharing knowledge, helping others and demonstrating experience.
To achieve this in practice you need to consider the following:
- Create content.
You need to create engaging content focussed around your personal interests and values. This could involve writing content, posting videos and pod casts.
- Speak at events.
Effective communication will be essential to build your personal brand. Consider speaking at conferences, workshops or online summits to boost your personal brand and authority.
- Collaborate with other experts.
Engage with others in your industry by collaboration. Consider joint ventures with other players in your industry.
Read our article on how writing a book can be a strategic move for entrepreneurs:
The Power of Storytelling
Your personal brand is more about who you are than what you do. Ensure you are open about your successes and your failures.
Storytelling allows you to be more human and relatable and helps people connect with your brand on an emotional level.
You should look at highlighting pivotal moments in your entrepreneurial journey. Be vulnerable and open about your challenges and failures as well as successes.
Avoid trying to craft the perfect personal brand as that is unsustainable and unrealistic. Include in your story the valuable life lessons you have learned along your entrepreneurial journey.
Storytelling will help build a ‘narrative arc’ for your personal brand and make it more engaging. Instead of just promoting your product or service, tell stories about how your business impacts lives, aligns with your values or fulfils a greater mission.
Use Social Media Strategically
Social media is a very powerful tool when building your personal brand. It allows you to share your voice, your content and connect with your audience.
However, it’s essential that you are mindful as to how you present yourself online. Be aware that social media content is far reaching and you should be strategic and intentional about the personal content you post.
You should start by selecting the platforms that align with your brand. LinkedIn is great for professional networking and thought leadership. Instagram is better suited to visual storytelling. Twitter (X) is suited to real time debate and discussions. While YouTube, is great for in depth video content and podcasts.
In order to maximise social media you should consider the following:
- Consistency: Maintain a consistent posting schedule, tone, and visual aesthetic across platforms.
- Engagement: Respond to comments, participate in conversations, and interact with your audience regularly.
- Transparency: Share behind-the-scenes moments, challenges, and wins to give a real glimpse into your entrepreneurial journey.
- Collaborate with Influencers: Partner with other entrepreneurs or influencers in your field to increase visibility and expand your network.
Develop a Visual Identity
While your personal brand is more about your values and expertise you will still need to think about the visual aspect of your personal brand.
Just like your business, you should consider building a personal brand complete with colour schemes and logos. You should aim to keep your brand colours and identity consistent across all platforms you post on.
Consider incorporating some of the following to help your personal brand stand out:
- Professional Headshots: Invest in high-quality photos that you can use across your website and social media platforms.
- Consistent Aesthetic: Choose a colour scheme, fonts, and design elements that reflect your brand’s vibe.
- Website and Blog: Your personal website should be professional, user-friendly, and clearly communicate your brand message. A personal blog can further establish your expertise and serve as a hub for your content.
Your visual identity should align with the values of your personal brand.
Read this article on whether you should trade mark your brand:
Network and Build Relationships
A strong personal brand cannot be built alone. You should actively network and build relationships not only within your industry but outside it.
Go to networking events, build relationships and join professional organisations. Be sure to focus on giving value to others not just on what you can gain from your networking efforts.
Building a personal brand is about creating meaningful connections. You can do this by offering advice and being a resource for others.
Doing this will build your personal brand’s reputation over time.
Read our article on building personal relationships for entrepreneurs:
Be Consistent and Patient
Building a personal brand will take time. Try not to force or rush building your brand or you may lose trust and credibility.
Aim to stay true to yourself and avoid anything that conflicts with your core values.
Don’t be tempted to go against your core brand values for the lure of a quick buck. As your brand grows ensure you only collaborate with brands and people that align with your own personal values.
In order to build a lasting personal brand it is important you stay true to yourself.
Final thoughts
Building your personal brand will not be easy but it’s definitely worth the effort. Your personal brand is a valuable asset that will set you apart from the crowd.
Your personal brand can open doors and help build trust and authority in the marketplace.
If you are authentic and utilise storytelling and your expertise combined with strategic visibility on social media you can build a personal brand that enhances trust in you and help boost your business success.
Good luck!
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