OK, so you’re thinking of becoming an entrepreneur or starting a small business? Did you know there are some essential tools that every entrepreneur will need? The sooner you implement these tools the easier it will be to grow your business successfully.
Want to find out more? Here goes!
Email marketing tools
OK, so it’s not as sexy as the latest phone or laptop but getting the right email marketing software for your start-up will literally help you to grow your business from scratch. If you have started a business already and you are not collecting client contacts you need to start right away!
Email marketing tools can act as a database for all your potential clients (leads) and be used to contact them with useful information including new products, special offers and high-quality content.
Having some kind of email marketing software is essential if you want to grow your start-up systemically, otherwise sending out marketing emails manually will soon get very tiresome and you just won’t get around to it. This will impede your business growth.
Choose the email marketing tool that best suits your business. There are many on the market, most offer free services that can be paid for as you grow. So there really is no reason not to build a powerful contact list from the beginning.
Some great email marketing tools:
Graphic design software
If you are marketing your business effectively you’re going to need some cool graphics to go with your marketing copy. The problem is, as a new business you may not have the resources to hire a graphic designer for every single tweet, thumbnail or email that you send. This is where graphic design software comes in.
Graphic design software allows you to build visually stunning content easily and quickly. The best software comes with templates that can easily be adapted to your needs so there’s no need to be a graphic design expert to put together something great looking.
Some great graphic design tools:
Copywriting tools
As a new entrepreneur, you will need to come up with compelling marketing copy to entice your potential customers to buy. It’s essential that your marketing copy is professional and contains no errors. This is where copywriting tools come in. Tools such as Grammarly can check your marketing copy for errors and utilise AI to generate alternatives. Tools such as Chat GPT can automatically generate marketing copy given the right instructions. Copywriting tools have come a long way as AI has grown exponentially over the last few years, there are many free options to get you started.
Accounting software
OK, once again this is not a very sexy option but is pretty much essential for every business owner. As your new business grows the right accounting package will save you a fortune in the long run. Not only will it help you keep records of your sales, cash flow etc. You could also use your software to generate forecasts and plan for future business growth.
Most importantly, you could use the software to file your company accounts or tax returns. If you’re not comfortable filing yourself, having software that your accountant can use to generate your accounts and tax returns for you could save you a bundle in accountant fees.
Some great accounting tools:
Final thoughts
99% of all businesses will need these tools in their start-up toolkit. Getting these from the beginning will help you grow your business successfully from day one. There are many free options and trials available so there’s no reason you can’t get started today!
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